Nestled by the banks of the Cổ Cò River, Củi Lũ Art Space – Coco Casa Art Gallery was founded with a mission to honor Vietnamese craftsmanship and serve as a bridge between traditional art and the contemporary world. More than just a gallery, it is a creative space where art intertwines with nature and local culture.

The Goal:
The primary goal was to establish Cui Lu Art Space as a distinctive cultural destination in Hội An—one that not only celebrates Vietnamese heritage through contemporary art but also connects meaningfully with both local communities and international visitors. The objective was to build a strong digital foundation that would reflect the space’s artistic vision, increase visibility, drive foot traffic, and foster long-term engagement through social media, a professional website, and a well-managed Google Business profile.
1

The Challenge:
As a new art space, Cui Lu Art Space lacked brand visibility and an established online presence. There was no content strategy, no website, and no Google Bussiness Profile presence to attract foot traffic or digital engagement.
2

The Result
Our team developed a visually cohesive, story-driven social media strategy that built brand identity and fostered community engagement. A custom website was designed to showcase exhibitions, artist profiles, and events—enhancing both credibility and visitor experience. I also optimized the Google Business profile with compelling visuals, accurate listings, and timely updates, resulting in a significant increase in customer reviews and search visibility. Today, Cui Lu Art Space stands out as a recognized art hub in Hội An, with consistent online growth and real-world impact.
3






